What does an ethical brand sound like?
Your ethical fashion brand needs a transparent and intimate brand voice. Read on to discover how to create resonant copy that stands the test of time.
The 5 essential tenets of ethical copywriting
Don’t be tempted to sneakily persuade your customers for sales. Learn how integrity, honesty and accuracy can help boost your bottom line and brand love.
How fashion copywriting is killing it online
Own a fashion business? Remember: What you say is just as important as what you sell. Here's how successful brands use fashion copywriting to boost their sales and followers.
How to define your target market in 6 steps
Defining your dream client or customer is the first step to creating clear, concise and authentic communications. Here are 6 questions to answer before you start talking.
How to brief a copywriter
A great copywriting brief ensures your project is delivered on time, and on budget. Here are my 4 quick tips.
How to hire a copywriter
No time for your own website copywriting? Learn how to screen and hire a copywriter that’s a bang-on perfect match for your brand.
You should be using positive language on your sales page
Discover how to use positive language to get more sales and happy, loyal customers.
The craft of creating money-making business slogans
3 easy steps to write a business slogan that sells for you. Spoiler alert! You don’t have to be creative - just clear. Simple.