Le Rose Case Study
From tiny Etsy e-boutique to #1 on Google, Le Rose has grown to attract swathes of traffic.
The secret? Charismatic copy and SEO best practices.
The Challenge
Le Rose is an ecommerce boutique that makes gorgeous bridal robes and hampers for bridal parties in Australia and the US. Their original focus was on their Etsy store, but as their online profile grew, Le Rose required their own ecommerce platform.
And in 2017, they continue to design covetable robes for brides and babes alike. FLUX agency, one of Australia's best Shopify Plus experts, got in touch to help assist with creating compelling mobile-first content.
As with all fashion brands, it's not just about the product - it's about the way you make your target market feel. How do you romance a customer with such a small economy of words?
My approach
My fist instinct was to help the team at Le Rose develop a tone-of-voice that spoke to busy brides-to-be. With a million and one things to plan, bridal parties want to feel secure, confident and assured their orders will arrive on time. What'smore, they want to feel special too, so Le Rose's language needed to encapsulate the essence of 'treating yourself'.
We also needed to optimise their copy for SEO, peppering their key words throughout the copy to enable them to boost their Google rankings.
The results
Along with a focus on the experience of sisterhood, fashion and luxury, Le Rose's new copy now dominates the #1 spot on Google for 'bridal robes'. The team continues to be flooded with orders from all over Australia and the US, fast becoming a leader in wedding fashion and intimate wear.