A win for tummies everywhere
The Challenge
COYO is Australia's number one dairy-free yoghurt, and for good reason too. Their product is unsurpassed in terms of quality and passion, which they already communicated effectively.
With a new line of dairy free dips about to be launched, COYO required content that educated their existing customers and new markets on the health benefits of coconut. In wanting to appeal to dairy-free and dairy-lovers alike, we needed to educate without condescension, and inspire with authoritative sources.
My Approach
The key to quality content is peppering copy with qualitative and quantitative facts and data. This boosted COYO's authority and credibility, linking them to well-known health professionals all over the world. We interviewed a range of experts on the health benefits of coconut, paying close heed to never speaking ill of competing products, brands or ingredients.
The Results
With COYO's new website optimised for mobile, we needed to create content that was easy to scan, front-loaded with the most important content, and accessible for coconut newbies. The result are articles that are easily skimmed on the go, yet rich with high-value information for those seeking healthier lifestyle choices.