COPYWRITING SERVICES THAT TURN APATHY INTO ACTION

I specialise in helping fashion and lifestyle businesses tell their stories online so that they can attract and convert their ideal clients. A key part of this is using the right words and the right medium to tell your story, which is why I offer a number of copywriting and content marketing services.

Copywriting services for fashion and luxury businesses

Website content

Your website is your number one sales person. I can craft anything from engaging 'About Us' pages, brand history statements, product descriptions, and lead-capturing landing pages for ASX-listed IT companies.


Fashion copywriting

Shoes won't sell themselves - which is why you need compelling content that hooks onto the heart strings and wallets of your ideal customer. My happy clients include Sportsgirl, CoYo, Seed Heritage, Politix & Rusty.


Social media

Your Instagram account is often where you target market finds you first. Make a stellar first impression with a beautifully scroll-worthy feed, and captions that get more clicks on your bio link.

Press releases, etc

Got something you want the world to know?  You need someone to tell your story. This is where a thoughtfully communication comes in. Be warned - there may be double entendres, there may be pop culture references, and a dirty joke or two. One thing's for sure though - there will be people who will read it and remember it.

Brand voice development

It’s not just what you say, but the way that you say it. That’s why a brand voice needs to appeal to your target market uses the nuances of language that appeals to them. For fashion and luxury businesses, consistency and clarity it key to conversion. Whether you’re part of a start up or a heritage brand, I can help you develop or refine a brand voice to be used across all of your channels.

Product descriptions

Today’s consumer is more discerning than ever. That’s why product descriptions need to contain relevant features and benefits, and be scannable for pleasant user experience. I’m experienced in producing a high volume of product descriptions for a range of fashion businesses.

Elevé Suite’s copywriting services encompass more than dotting i’s and crossing t’s.

I take a process-oriented approach to all that I do, looking at the broader market while seeking to understand a client’s goals, business, vision and mission.

I’m a self-confessed stickler, and I like it that way.

Because I take a strategic approach to all that I do, I don’t do simple 1-page projects.

My time is best spent on projects that have multiple parts, and I prefer working with clients on an on-going basis.

My process

  • 1. Empathise

    What do you need? What stage is your business at? My thorough briefing process ensures I fully understand what you require for success.

  • 2. Research

    I analyse your trade and look at the market. What are your strengths? What are you weaknesses? What makes you unique/different?

  • 3. Ideate

    Drawing upon our consultations and my research, I create copy for you using a brand voice blueprint that underpins what we say, and how we say it.

  • 4. Deliver

    Once I’ve finished the first drafts, I deliver all files to you via Trello, my project management system of choice, or we can use a platform you prefer.

  • 5. Feedback & Revise

    The first draft might not nail it. That’s why we revise, reiterate and edit until we get it right. Your input ensures I can deliver exactly what you need.

Ready to brief me?

Contact me.