Fashion copywriting that turns stores into loved brands, and clicks into loyal customers.
Long gone are the days of overt persuasion and language dripping with sales-talk.
Today’s stylish customer finds her favourite brands on Instagram, where she’s treated like a friend, or a cherished community member.
She’s smart and smells a lie a mile away. So how will you measure up?
Will you revert to generic style tips, or tell stories that incite action?
Would you tell her what she wants, or consider her needs a part of your success?
Can you help her imagine an ideal life, where you fit in with that perfect vision?
I don’t just write words…I consult, I research, and I get right to the heart of your customer’s desires.
You’re part of a luxury fashion brand. Or maybe a high street retailer. Your industry needs to adapt in this new ecommerce world. You need inspiring, engaging and results-driven copy, like, yesterday. And you need your copy to actually make your business profits.
Quite simply, I work with you and our brief to enhance the best parts of your business. I’ll help you hook onto the tender parts of editors hungry for a good story, speak to your customers' deepest sartorial needs, and finally get your brand the coverage it deserves.
I offer the following fashion copywriting services:
Brand voice development
Website content writing
Press releases
Email marketing copywriting
Tag lines and slogans
Print ads
Banner ads
In-store signage
Content marketing
SEO copywriting
Blog content writing services
Writing for magazines
Product names
Team bios
Instagram ads
Copy for packaging